Brand Identity | Marketing Campaign | Layout Design | Illustration
A conceptualized non-profit organization branding suite and marketing campaign to provide easy access to no-nonsense sexual health education to combat widespread misinformation and empower underserved communities.
Echo, a nymph from Greek mythology, best known from the story of Narcissus, was cursed to only be able to repeat the words of others. The Echo Project is a way of reclaiming her story for those who resonate with it.
The Echo Project is an organization committed to informing the public of important issues regarding reproductive rights, sexual wellness, and social safety. We believe in educated decisions and fully formed opinions, especially on topics that concern underrepresented and underestimated groups of people, specifically those outside of the realm of cisgender, white, heterosexual, middle-aged men.
Brand Identity
A reimagining of the well-known and well-loved book retailer for a younger audience and a modern era while honoring existing brand concepts and retaining its roots in literature.
The ampersand remains an integral part of the rebrand, but is no longer the central logomark.
Lowercase type is inviting and approachable. Bodoni serif typeface maintains readability and ties to brand roots in literature.
Iconography pulls double duty as an abstract “b” and is recognizable as an apostrophe or comma punctuation mark.
Layout Design | Product Photography | Portrait Photography
A mock catalog that combines product photography and layout design to advertise glasses frames that are affordable and “made for you.”
Still Photography
A collection of photographs taken on campus at California Baptist University, depicting the small details that make the campus unique. These photos capture timeless and everlasting pieces of CBU’s history from a new perspective, up close and personal.
Brand Identity | Layout Design | Creative Direction
In-house branding, design, and communications for a singular office within a larger university context that stands out while maintaining university brand integrity.
The handwritten “at” adds a personal touch to the logo, the letter “t” echoing the imagery of a Christian cross, in line with CBU’s Baptist faith.
By incorporating the official CBU logo, OSS differentiates themselves from other offices and maintains their place within the larger brand.
GST060: Academic Success Seminar is a course designed for university students on Academic Probation after their first semester. The workbook supports student development by providing a central place for coursework to live and presenting concepts in an approachable environment.
Over the first year of implementation, retention rates for GST060 students increased from 34% to 43%.
Layout Design | Creative Direction
A class project to connect with the graphic designers that inspire us and highlight their unique journeys from student to professional.
This was my first experience providing creative direction for a project, crafting, communicating, and executing a clear vision alongside a classmate, now a colleague. This project was the culmination of a semester of work, in which we developed a grid system and spread design guidelines, oversaw the editing process, and carried the magazine from conception to production.
Being a student of graphic design is a vastly different experience from being a professional designer. Through connecting with professionals to learn about these differences, students in Professor Dirk Dallas’ Image and Art Direction class have learned about the professional world and illuminated the profession for themselves and their peers. This publication, containing compiled interviews with professionals and CBU Design alumni, seeks to highlight established creatives’ experience and work, while also providing an accessible resource for current CBU Design students to learn about the field.
Portrait Photography
A selection of portraits that explore light and contrast in a home studio, reminiscent of tintype photography. The captured spirit of a young woman navigating her mid-twenties celebrates the power of youthful freedom amidst uncertainty of what lies ahead.
Brand Identity | Marketing Campaign | Product Photography
A culmination of skills learned over the course of a Bachelor of Arts in Graphic Design & Visual Experience culminating in a limited release t-shirt company that gave back to communities in need.
Philosophy, at its core, has a heart for those who need to be heard. The systems in place are broken, disproportionately harming underrepresented communities—we wanted to help. Through our designs, we aim to bring awareness to the issues at hand, giving back to the affected communities through donations to corresponding charities with each purchase.
We keep it simple, as things should be.
Tell me all your amazing ideas.
